I left an extended comment at Will Unwound: How many stars do you give the amateurs at Amazon?
I don’t have much more to say, but it is reprinted here:
I have been using Amazon since before I became a librarian to inform me about books. I think it mostly does a good job. It is pretty easy to tell if someone’s personal friends or enemies have written a review.
They also reprint the professional reviews if they are available, so why go to some other source to read them? I only use the “professional” literature if there is no information on Amazon.
That said, I take them with a grain of salt. I read the negative and the positive reviews. Sometimes they are irrelevant and it is clear from the review. (Example – I hate this publisher/seller so I am rating the book down but liked it anyway)
I think that public reviews tell me what the “people” like. Professional reviews are good, but lots of really great literature is unpopular reading.
One thing is that these are Reviewers and not Critics. Professional librarians are Critics, but the masses are Reviewers. In one of his books, Spider Robinson quoted this (from someone else) difference: “Critics tell me whether a book is “Art”, but Reviewers tell me whether it’s damn good to read.” This is the power and beauty of Amazon.
It’s clear from social media that people trust friends and family more than anonymous professional critics, and Amazon is a sterling early example of this.
Also, why are publishers and bloggers doing all the prominent work on reviewing books and getting adults & young adults to read more? I follow several small scifi/fantasy publishers’ blogs and the io9.com scifi blog. Io9 does book reviews all the time and they are running monthly book clubs. They are part of Gawker media and get millions of page hits. Let me repeat: they are running monthly book clubs and review books all the time. And people are reading them every week.
On Booklist: who besides a librarian has even heard of it? The average non-librarian probably doesn’t even realize the local library can provide them with recommendations.
The OPAC – lots of people have been writing about how “bad” they are. Lots of people are scared of RDA and FRBR. But if I were your average citizen and compared my library’s OPAC book info to Amazon ->no comparison. I would walk out of the library and not come back.
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